What is a focus group?
November 29, 2017We looked at videos of two focus groups and determined wether they went well or went badly.
- the respondents were reflective of the target audience
- the sample is big enough but not too big that they overpower
- the product maker manages the feedback well, and was including people that may not have come forward quickly or loudly
- he also listened to what they said rather than talking back at them
- the closed questions mean that there's not much detail in the answers, only yes or no
- the leading questions mean that the answers are biased and have a value of judgement
The point of a focus group is to have a fresh pair of eyes on the product and get an unbiased opinion to see if anything needs changing. It's also to get an idea of how the intended audience responds to the products.
It's worth testing our products at the rough cut stage because it gives us a chance to respond and alter anything if needed. We're also far enough in to be able to show them a full product, even though it's not fully finished.
To prepare for the focus group, we need to:
- print out at least 5 copies of our digipack (in colour) and fold/glue them
- send the focus group the link to the homepage (or get one of them to navigate it whilst the others watch)
- get the video on a USB
- write the questions
We want to find out:
- if it looks good
- if the narrative makes sense
- what genre they think it is
- do the products cohesively communicate the artist's image?
We don't want to:
- ask leading or closed questions
- talk over them
- argue
We'll record the session with either video or audio
0 comments