A CD digipak should have a representation of the artist on the cover, be it an actual picture of them, their logo, or something representative of the album or their music. It should appeal to the audience and indicate what genre they're in. The digipak is normally 4.75 x 4.75 inches, and is made from printed card. The main features of a digipak are the album cover itself, the track list, and potentially a photoshoot done by the artist specifically for the album.

The front cover is there to entice the target audience and appeal to them, as well as serving as a protective sleeve. They can also give the buyers information about the band, lyrics, and extra pictures to add to the product. Most digipaks have these same features in common.

CDs themselves are not so relevant anymore because of the increase in technology and how easy it is to download an album instead of buying a physical copy, however, the album artwork is still necessary in the representation of the artist, and in the selling of the album itself because the cover can attract the target audience and bring in new customers.

Mcfly's album cover (front and back) have the same water-related theme, showcasing the band and their logo, as well as the track list on the back, so this is a typical example of a digipak. The name of the album itself is 'Motion in the Ocean', so the water theme is relevant and suits the genre of pop-rock.